Our Mission

our mission

At Rovo Rides, we believe every ride is a chance to reconnect—with yourself, your purpose, and the world around you.

We curate electric bikes that help you move through life with more freedom, intention, and joy. Whether you’re rebuilding after burnout, launching a new hustle, exploring with your family, or simply craving a better way to get around—we’ve got the ride that fits your moment.

Each e-bike we carry is handpicked for real-life use, built to go farther, carry more, and do good along the way. And with every purchase, we give back to support regenerative agriculture, empower women and girls, and protect the places we all love to ride.

This isn’t just about getting there. It’s about how you feel along the way.

Woman on e-bike at sunset encountering a raccoon on a scenic trail.

moving with movement

Every ride should lead somewhere that matters. This is what we believe-how we roll.

why we exist

Because how you move shapes how you live.

At Rovo Rides, we believe every ride is a chance to move differently, think differently, and live more intentionally. E-bikes aren’t just a smarter way to get around — they’re a reset button, a spark, a launchpad for what’s next.

Less time stuck in traffic. More time for what matters.

More fresh air. Fewer emissions.

Room to grow your side hustle, reconnect with your routine, or rediscover joy on a trail with your kids.

We built Rovo for people in motion — rebuilding, exploring, shifting, starting over. Whether you're riding toward clarity, balance, connection, or freedom, we offer more than just e-bikes. We offer rides that match your life.

Regeneration is in our DNA.

Every purchase supports Farmer’s Footprint, helping U.S. farmers restore soil health, grow more nourishing food, and build climate-resilient communities. It’s better for the planet, better for the people who feed us — and better for the future we all share.

This isn’t just a store. It’s a movement.

You’re not just buying a bike — you’re choosing a lifestyle rooted in purpose, progress, and possibility.

Transparency Over Perfection

We believe in supporting American jobs, ethical labor, and sustainable sourcing — but the reality is, no e-bike on the market today is 100% U.S.-made. Batteries, motors, and many raw materials are sourced globally. That’s why we don’t make empty claims. Instead, we clearly label where your bike is assembled, and how much of it is made in the U.S.

We prioritize U.S.-based partners wherever possible — and we always promise to keep it transparent, so you can feel good about your purchase and what it supports.

Our impact values

Sustainability First

We partner with manufacturers using low-waste processes, clean materials, and long-lasting designs.

Ethical Manufacturing

We prioritize companies that pay fair wages, operate responsibly, and value the people behind the products.

regenerative land & food system

We donate 1% of every purchase to Farmer’s Footprint, supporting farmers who are restoring soil health, protecting ecosystems, and regenerating the land we all depend on.

doing good is built in

Here's where your dollars go and how your impact moves with you.

• 1% to Farmer’s Footprint — Regenerating the Future of Food

We donate 1% of every purchase to Farmer’s Footprint, a nonprofit helping
farmers transition to regenerative agriculture—restoring soil health,
revitalizing local economies, and protecting the land that feeds us.

founder's message

Rovo founder smiling in front of the iconic ‘Greetings from Austin’ mural with a white Zugo electric bike and pink helmet.

Hi, I’m Stephanie, founder of Rovo Rides.

This all started with one simple belief: movement creates momentum.

Not just across city blocks or trails — but in life.

The spark came from two places.

While hiking in the Rockies, I kept seeing e-bikes in unexpected places — forest paths, campgrounds, trailheads. People were using them to go farther, access nature, and reconnect with something real. It wasn’t about performance. It was about possibility.

Back home in Austin, I noticed a different kind of energy. The city was buzzing with innovation — robotics, AI, autonomous cars. And right alongside them? E-bikes. Quietly changing how people moved, worked, and lived. Families riding together. Creators and couriers building side hustles. Commuters swapping stress for joy.

That stuck with me.

Because for me, nature has always been where I find clarity. And I believe that when we move toward what energizes us — a trail, a project, a new routine — we begin to rebuild with intention. That’s what Rovo is about.

I started Rovo Rides for people like you — first-time riders, side hustlers, urban explorers, parents carving out joy, professionals seeking something more.

Every bike we carry is handpicked for real life — made with care, designed to support your goals, and backed by values I believe in: American craftsmanship, ethical labor, and respect for the land we ride through.

And because we all depend on a healthy planet and food system, 1% of every purchase supports Farmer’s Footprint — helping U.S. farmers heal the soil, grow more nourishing food, and build a future that works for all of us.

This isn’t just about e-bikes.

It’s about reclaiming your freedom, your time, and your energy.

Thanks for being part of this movement.

Let’s ride toward what’s possible — together.

—Stephanie

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