Our Mission

our mission

Every ride should lead somewhere meaningful—toward adventure, connection, or something that fuels your future. We handpick e-bikes built to explore farther, carry more, and do good along the way. Whether you're chasing trails, cruising with your crew, or growing your hustle, we’ve got the ride to match. And with every purchase, we give back to support women, girls, and the wild places we all love.

Woman on e-bike at sunset encountering a raccoon on a scenic trail.

moving with movement

Every ride should lead somewhere that matters. This is what we believe-how we roll.

why we exist

Because how you move shapes how you live.

At Rovo Rides, we believe every ride is an opportunity—to move differently, think differently, and live with more freedom.

E-bikes aren’t just a smart way to get around. They’re a launchpad for what’s next:

  • Less time in traffic, more time where it matters
  • More fresh air, fewer car emissions
  • Room to chase that side hustle, or explore a new part of town
  • A daily habit that feels like a break, not a burden

We built Rovo to serve people who want better—mobility that matches your ambition, gear that reflects your values, and a ride that works just as hard as you do.

Regeneration is in our DNA.
Every bike we sell supports Farmer’s Footprint, helping U.S. farmers
restore the health of our soil and food system. Because a better ride should
help build a better world, too.

This is more than a store. It’s a movement.
You’re not just buying a bike—you’re choosing a lifestyle built on purpose,
progress, and possibility.

Transparency Over Perfection

We believe in supporting American jobs, ethical labor, and sustainable sourcing — but the reality is, no e-bike on the market today is 100% U.S.-made. Batteries, motors, and many raw materials are sourced globally. That’s why we don’t make empty claims. Instead, we clearly label where your bike is assembled, and how much of it is made in the U.S.

We prioritize U.S.-based partners wherever possible — and we always promise to keep it transparent, so you can feel good about your purchase and what it supports.

Our impact values

Sustainability First

We partner with manufacturers using low-waste processes, clean materials, and long-lasting designs.

Ethical Manufacturing

We prioritize companies that pay fair wages, operate responsibly, and value the people behind the products.

regenerative land & food system

We donate 1% of every purchase to Farmer’s Footprint, supporting farmers who are restoring soil health, protecting ecosystems, and regenerating the land we all depend on.

doing good is built in

Here's where your dollars go and how your impact moves with you.

• 1% to Farmer’s Footprint — Regenerating the Future of Food

We donate 1% of every purchase to Farmer’s Footprint, a nonprofit helping
farmers transition to regenerative agriculture—restoring soil health,
revitalizing local economies, and protecting the land that feeds us.

founder's message

Rovo founder smiling in front of the iconic ‘Greetings from Austin’ mural with a white Zugo electric bike and pink helmet.

Hi, I’m Stephanie, founder of Rovo Rides.

 This company started with a simple idea: movement creates momentum. Not just across trails or through the city—but in life.

 The spark came from two places.

 While hiking in the Rocky Mountains, I noticed something unexpected: e-bikes were everywhere. Not just on streets, but on forest paths, near trailheads, even outside campgrounds. People were using them to explore farther, connect more deeply with nature, and access experiences that once felt out of reach.

 Back home in Austin—where I live and work—I was surrounded by another kind of movement. Tech startups were piloting everything from autonomous cars to robotic deliveries, and e-bikes were rolling right alongside them. I’ve watched my city evolve into a living lab for innovation, and it became clear: e-bikes aren’t just a convenience. They’re a catalyst. For freedom, for exploration, for living on your own terms.

 I saw families riding together. Creators and couriers growing side hustles. Commuters swapping stress for joy. It wasn’t just about wheels—it was about what they made possible.

 That sense of possibility stuck with me.

 For me, connection to nature has always been a source of clarity. I believe that when we move toward what energizes us—whether it's a trail, a project, or a dream—we step into a more intentional, empowered life.

 At Rovo Rides, we handpick electric bikes that reflect the values I believe in: American-made quality, ethical labor, and a deep respect for the land we ride through. Every bike is chosen to help you explore farther, live freer, and create meaningful momentum.

 And because the health of our planet and food systems impacts every ride, 1% of every purchase is donated to **Farmer’s Footprint**—an incredible nonprofit supporting farmers as they transition to regenerative agriculture. Their work restores soil health, strengthens communities, and helps heal the land we all depend on.

 This isn’t just about e-bikes. It’s about building a movement of people who ride with purpose—and explore what’s possible.

 Thanks for being part of the ride.

 

—Stephanie

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